We’ve been live blogging all week from Inman News’ Real Estate Connect in New York City and this morning we had the pleasure of listening to the New York Times’ Managing Director of Customer Research, Brian Brett (@BrianBrett1).
With all the discussion this week about content creation and curation, the audience was wondering, “After I create all this great content, how do I get people to share it?”
Brian Brett to the rescue! Brian’s main stage presentation focused on the keys to successful content sharing.
In his talk, Brian broke down his advice into 11 tips, across two categories: motivations for sharing and how to get other to share. Take a look:
Motivations for Sharing Content
1) To Bring Value, Entertainment and Enlightenment to Others
2) To Define Ourselves to Others
3) To Grow & Nourish Our Existing Relationships
4) To Receive Critical Feedback From People Who Matter to You
5) To Get the Word Out About Causes & Brands You Support
How to Get Others to Share Your Content
6) Appeal to Consumers’ Motivation to Connect with Each Other
7) Build Trust – Trust is the Cost for Getting Shared
8) Keep it Simple; Keep Your Message Clear
9) Appeal to Consumers’ Sense of Humor – Viral Videos are Always the Funny Ones
10) Embrace a Sense of Urgency – Reward People for Sharing Your Content Immediately
11) Make Social Media Part of Your Customer Service – This Encourages Additional Sharing
Brian’s list of tips helped to break down the questions “Why do I share?” and “How do I get others to do the same?” Armed with this advice, we can all be more thoughtful generators and promoters of stellar content.
Do you have a tip to add to the list?
